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The psychology of color
Every time you walk into a room, color impacts how you feel.
The Basics To begin to understand color's emotional impact, start with these color groups: Pales - Their light, airy qualities make pale hues feel uplifting. Neutrals - It's no surprise that earthy, nuanced colors keep you grounded. Whites - Pure and pristine, these timeless colors offer a blank canvas to express your style. Deeps - Bring drama to a room with colors that are rich and mysterious.
Present Tints Pale colors like dusty lavender, ballet pink and sky blue are comfortable and easy to live with. They feel positive and encourage expression, while enhancing other colors.
Shifting to Neutral Neutrals go beyond gray and brown into earthy hues like slate, clay, sand and ochre. Colors in this family can be warm or cool, but are always reliable and levelheaded. And because they transition beautifully with shifting light, they're a good choice for rooms used throughout the day.
Versatile White Whites can easily feel contemporary, classic or anywhere in between. It's an honest, harmonious family of colors and a great place to start, as they complement any style. You might call it a perfect backdrop for the life happening around it.
Be Dramatic Voilet, onyx, sapphire and ruby—even the names evoke something dramatic. Deep colors dissolve boundaries and create depth. They are the opposite of understatement and can fill a room with energy, creativity and confidence.
With its unrivaled versatility, white is transcendent and timeless. But how do you choose the right white paint? From online inspiration to in-store advice, we can help.
Warm to Cool: Selecting the Just-Right WhiteWarm whites have undertones of red and yellow, resulting in a soft glow and welcoming mood. Cool whites have undertones of blue, green and gray, creating a space that looks crisp, clean and luminous.
An enduring homeowner goal when it comes to selecting white is to choose one that’s “livable.” White Dove OC-17 and Chantilly Lace OC-65 strike the perfect chord between warm and cool, creating a flattering white that is neither too creamy nor too austere. Explore our Off-White collection, which includes over 150 variations of white.